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Marketing : an introduction / Philip Kotler, Gary Armstrong

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Edition: 3rd ed.Description: 632 p. : col. maps, col. ill.ISBN: 0135545935.Call No.: HF5415 K674M 1993 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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