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Contemporary advertising / William F. Arens

By: Arens, William F.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 8th ed. , international ed.Description: 614 p. : ill. (some col.) + 1 CD-ROM.ISBN: 0071122931.Call No.: HF5821 A736C 2002 Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5821 A736C 2002 (Browse shelf) Available 200208280062

Includes bibliographical references and index

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