Promotion and integrated marketing communications / Richard J. Semenik
By: Semenik, Richard J.
Material type:
BookPublisher: Australia : South-Western, c2002Description: 582 p. : ill. (some col.).ISBN: 0324062532.Call No.:
HF5837
S453P
Subject(s): ADVERTISTING CAMPAIGNS | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5837 S453P (Browse shelf) | Available | 200206170089 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
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Includes bibliographical references and indexes
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