Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Description: 638 p. : col. ill. + 1 CD-ROM.ISBN: 0130175781.Call No.:
HF5415.123
C568I
Subject(s): COMMUNICATION IN MARKETING | ADVERTISINGBibliography, etc. Note: Includes index
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| HF5415.123 B876I Introduction to marketing communication : | HF5415.123 B876I Introduction to marketing communication : | HF5415.123 B876P Promotion management | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / |
Includes index
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