Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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HF5415.123 B876I Introduction to marketing communication : | HF5415.123 B876P Promotion management | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I 2004 Integrated advertising, promotion, & marketing communications / |
Includes index
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