Understanding business marketing and purchasing : an interaction approach / edited by David Ford on behalf of the IMP Group
Contributor(s): Ford, David [ed.].
Material type:
BookPublisher: Australia : Thomson Learning, 2002Edition: 3rd ed.Description: 488 p. : ill.ISBN: 1861527691.Call No.:
HF5415.1263
U523 2002
Subject(s): INDUSTRIAL MARKETINGBibliography, etc. Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1263 U523 2002 (Browse shelf) | Available | 200207200026 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.1263 D426A AMA handbook for managing business to business marketing communications | HF5415.1263 H377E Effective industrial marketing : business-to-business marketing of goods and services | HF5415.1263 H382I 2006 Industrial marketing : | HF5415.1263 U523 2002 Understanding business marketing and purchasing : | HF5415.1263 U523 2002 Understanding business marketing and purchasing : | HF5415.1263 U622R 2018 The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / | HF5415.1263 V572B Business to business marketing : |
Includes index
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