Marketing : principles and practice / Dennis Adcock ... [et al.]

Contributor(s): Adcock, Dennis.
Material type: materialTypeLabelBookPublisher: London : Pitman, 1995Edition: 2nd ed.Description: 420 p. : ill. (some col.).ISBN: 0273607340.Call No.: HF5415 M374 1995 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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