Global marketing management / Warren J. Keegan
By: Keegan, Warren J.
Material type:
BookSeries: CRC series : modern mechanics and mathematics ; 2.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, c2002Edition: 7th ed. , international ed.Description: 617 p. : ill.ISBN: 0130615064.Call No.:
HF1416
K433G 2002
Subject(s): EXPORT MARKETING -- MANAGEMENT | EXPORT MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index
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