Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 6th ed. , international ed.Description: 582 p. : ill. (some col.).ISBN: 0072410647.Call No.:
HF5415.3
P473C 2002
Subject(s): CONSUMER BEHAVIOR | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 P473C 2002 (Browse shelf) | Available | 200211260152 |
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| HF5415.3 P473C 1990 Consumer behavior and marketing strategy | HF5415.3 P473C 1999 Consumer behavior and marketing strategy / | HF5415.3 P473C 2002 Consumer behavior and marketing strategy / | HF5415.3 P473C 2002 Consumer behavior and marketing strategy / | HF5415.3 P473C 2005 Consumer behavior and marketing strategy / | HF5415.3 P473C 2005 Consumer behavior and marketing strategy / | HF5415.3 W477B Building brands & believers : |
Includes bibliographical references and index
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