International marketing : consuming globally, thinking locally / Andrew McAuley

By: McAuley, Andrew.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2001Description: 337 p. : ill.ISBN: 0471897442.Call No.: HF1416 M322I Subject(s): EXPORT MARKETING | INTERNATIONAL ECONOMIC RELATIONS | GLOBALIZATIONBibliography, etc. Note: Includes bibliographical references and index
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HF1416 M322I (Browse shelf) Available 200209050028

Includes bibliographical references and index

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