Strategic marketing / David W. Cravens, Nigel F. Piercy
By: Cravens, David W.
Contributor(s): Piercy, Nigel F.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 7th ed. , international ed.Description: 843 p. : ill.ISBN: 0071151613.Call No.: HF5415.135 C728S 2003 Subject(s): MARKETING -- DECISION MAKING | MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.135 C728S 2003 (Browse shelf) | Available | 200702120010 |
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Includes bibliographical references and index
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