Global marketing management / Masaaki Kotabe, Kristiaan Helsen
By: Kotabe, Masaaki.
Contributor(s): Helsen, Kristiaan.
Material type:
BookPublisher: New York, N.Y. : Wiley, c2001Edition: 2nd ed.Description: 739 p. : ill. (some col.), col. maps.ISBN: 0471372897.Call No.:
HF1416
K672G 2001
Subject(s): EXPORT MARKETING -- MANAGEMENT | INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF1416 K672G 2001 (Browse shelf) | Available | 200302250015 |
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| HF1416 K433G 2003 Global marketing / | HF1416 K433G 2005 Global marketing / | HF1416 K433G 2017 Global marketing / | HF1416 K672G 2001 Global marketing management / | HF1416 K672G 2001 Global marketing management / | HF1416 L567A Affiliates of U.S. and Japanese multinationals in East Asian production and trade | HF1416 M322I International marketing : |
Includes bibliographical references and indexes
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