Principles of service marketing and management / Christopher Lovelock, Lauren Wright
By: Lovelock, Christopher H.
Contributor(s): Wright, Lauren.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: 436 p. : ill. (some col.).ISBN: 0130404675.Call No.: HD9981.5 L683P 2002 Subject(s): SERVICE INDUSTRIES -- UNITED STATES -- MARKETING | SERVICE INDUSTRIES -- UNITED STATES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD9981.5 L683P 2002 (Browse shelf) | Available | 200304110005 |
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HD9981.5 ล877ก การตลาดบริการ = | HD9981.5 L683P 2002 Principles of service marketing and management / | HD9981.5 L683P 2002 Principles of service marketing and management / | HD9981.5 L683P 2002 Principles of service marketing and management / | HD9987 .A2 S478 2005 Services marketing in Asia : | HD9987 .A2 W577S Services marketing in asia : | HD9987 .I42 D37S Strategic management of services : |
Includes bibliographical references and index
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