Relationship marketing : exploring relational strategies in marketing / John Egan
By: Egan, John.
Material type: BookPublisher: Harlow : Financial Times/Prentice Hall, 2001Description: 234 p. : ill.ISBN: 0273646125.Call No.: HF5415.55 E326R Subject(s): RELATIONSHIP MARKETINGBibliography, etc. Note: Includes bibliographical references and indexNo physical items for this record
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HF 5415.55 C474R Relationship marketing : | HF5415.55 C862C 2015 Customer-centric marketing : | HF5415.55 D662S Strategic market relationships : | HF5415.55 E326R Relationship marketing : | HF5415.55 E326R Relationship marketing : | HF 5415.55 F833B Brand advocates : | HF 5415.55 F833B Brand advocates : |
Includes bibliographical references and index
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