Advanced brand management : from vision to valuation / Paul Temporal
By: Temporal, Paul.
Material type: BookPublisher: Singapore : Wiley, c2002Description: 296 p. : ill.ISBN: 047147925X.Call No.: HD69 .B7 T456A Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 T456A (Browse shelf) | Available | 200304260019 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD69 .B7 T34T Transforming your business into a brand : | HD69 .B7 T394B Brand vision : | HD69 .B7 T456A Advanced brand management : | HD69 .B7 T456A Advanced brand management : | HD69 .B7 T456A Advanced brand management : | HD 69 .B7 T456A Asia's star brands / | HD69 .B7 T456B Branding in Asia : the creation, development, and management of Asian brands for the global market |
Includes index
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