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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden

By: Nagle, Thomas T, 1951-.
Contributor(s): Holden, Reed K.
Material type: materialTypeLabelBookSeries: The Prentice Hall international series in marketing.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 3rd ed.Description: 398 p. : ill.ISBN: 013026248X.Call No.: HF5416.5 N334S 2002 Subject(s): PRICING | MARKETING -- DECISION MAKINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5416.5 N334S 2002 (Browse shelf) Available 200304260103

Includes bibliographical references and indexes

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