Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
By: Wells, William.
Contributor(s): Burnett, John | Moriarty, Sandra.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th ed. , international ed.Description: 562 p. : ill. (some col.).ISBN: 0130872180.Call No.: HF5823 W444A 2000 Other title: Advertising : principles and practice.Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5823 W444A 2000 (Browse shelf) | Available | 200306190061 |
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Includes bibliographical references and index
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