The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen

Contributor(s): Kitchen, Philip J [ed.].
Material type: materialTypeLabelBookPublisher: Basingstoke : Palgrave Macmillan, 2003Description: 196 p. : ill.ISBN: 0333992865.Call No.: HF5415 F878 Subject(s): MARKETING -- FORECASTING | TWENTY-FIRST CENTURY -- FORECASTINGBibliography, etc. Note: Includes bibliographical references and index
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HF5415 F878 (Browse shelf) Available 200409020008

Includes bibliographical references and index

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