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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

By: Belch, George Eugene.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Edition: 6th ed. , international ed.Description: 779 p. : ill. (chiefly col.).ISBN: 0071214380.Call No.: HF5823 B442A 2004 Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5823 B442A 2004 (Browse shelf) Available 200406300083

Includes bibliographical references and index

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