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Principles of marketing / Philip Kotler, Gary Armstrong

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Edition: 10th ed. , international ed.Description: 661 p. : col. ill.ISBN: 0131212761.Call No.: HF5415 K674P 2004 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Includes bibliographical references and indexes

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