Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci
By: Churchill, Gilbert A., Jr.
Contributor(s): Iacobucci, Dawn.
Material type: BookPublisher: Australia : South-Western/Thomson Learning, c2002Edition: 8th ed.Description: 1006 p. : ill.ISBN: 0030331013.Call No.: HF5415.2 C487M 2002 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexesNo physical items for this record
Includes bibliographical references and indexes
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