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Service marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy

Contributor(s): Bennett, Rebekah | McColl-Kennedy, Janet R [ed.].
Material type: materialTypeLabelBookPublisher: Milton : Wiley, 2003Description: 604 p. : ill.ISBN: 0470800682.Call No.: HD9980.5 S478 Subject(s): SERVICE INDUSTRIES -- MARKETING | CUSTOMER SERVICES | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD9980.5 S478 (Browse shelf) Available 200307180022

Includes bibliographical references and index

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