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Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers

By: Lewis, Robert C, 1930-.
Contributor(s): Chambers, Richard Everett, 1956-.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, c2000Edition: 3rd ed.Description: 923 p. : ill., maps.ISBN: 0471332704.Call No.: TX911.3 .M3 L484M 2000 Subject(s): HOSPITALITY INDUSTRY -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		TX911.3 .M3 L484M 2000 (Browse shelf) Available 200307180029

Includes bibliographical references and indexes

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