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Big M, little m marketing : new strategies for a new Asia / David Ketchum

By: Ketchum, David.
Material type: materialTypeLabelBookPublisher: Singapore : Wiley, c2003Description: 220 p. : ill.ISBN: 0471479233.Call No.: HF5415.12 .A78 K472B Subject(s): MARKETING -- ASIABibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.12 .A78 K472B (Browse shelf) Available 200310290052

Includes bibliographical references and index

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