Marketing research : an intergrated approach / Alan Wilson
By: Wilson, Alan.
Material type: BookPublisher: Harlow : Financial Times Prentice Hall, 2003Description: 353 p. : ill.ISBN: 0273651137.Call No.: HF5415.2 W547M Subject(s): MARKETING RESEARCHGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 W547M (Browse shelf) | Available | 200307310126 |
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HF5415.2 U523W Why we buy : | HF5415.2 U523W Why we buy : | HF5415.2 W372D Developing advertising with qualitative market research / | HF5415.2 W547M Marketing research : | HF5415.2 W547M Marketing research : | HF5415.2 Z545E 1989 Exploring marketing research | HF5415.2 Z545E 1997 Exploring marketing research / |
Includes index
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