Marketing research : an intergrated approach / Alan Wilson

By: Wilson, Alan.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2003Description: 353 p. : ill.ISBN: 0273651137.Call No.: HF5415.2 W547M Subject(s): MARKETING RESEARCHGeneral Note: Includes index
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Includes index

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