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Sports marketing : a strategic perspective / Matthew D. Shank

By: Shank, Matthew D.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: 613 p. : ill.ISBN: 0130407917.Call No.: GV716 S526S 2002 Subject(s): SPORTS -- UNITED STATES -- MARKETING | SPORTS -- ECONOMIC ASPECTS -- UNITED STAESBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		GV716 S526S 2002 (Browse shelf) Available 200308080040
Main Campus
Book Shelves 		GV716 S526S 2002 (Browse shelf) Available 200308080041

Includes bibliographical references and index

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