Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson
By: Gilligan, Colin.
Contributor(s): Wilson, Richard Malcolm Sano.
Material type: BookPublisher: Amsterdam : Butterworth-Heinemann, 2003Description: 625 p. : col. ill.ISBN: 0750622466.Call No.: HF5415.13 G544S Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 G544S (Browse shelf) | Available | 200310290041 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.13 F477S Strategic marketing management : text and cases | HF5415.13 F537M Marketing management and information technology | HF5415.13 F677M Marketing on a tight budget : an action guide to low cost business growth | HF5415.13 G544S Strategic marketing planning / | HF5415.13 G637D Developing, implementing, & managing an effective marketing plan | HF 5415.13 G724A Agency mania : | HF 5415.13 G724A Agency mania : |
Includes bibliographical references and index
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