Direct marketing in practice / Brian Thomas and Matthew Housden
By: Thomas, Brian.
Contributor(s): Housden, Matthew.
Material type: BookSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 2002Description: 348 p. : ill.ISBN: 0750624280.Call No.: HF5415.126 T465D Subject(s): DIRECT MARKETINGGeneral Note: "Published in association with The Chartered Institute of Marketing"Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.126 T465D (Browse shelf) | Available | 200310290038 |
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HF5415.126 S766D The definitive guide to direct and interactive marketing : | HF5415.126 S766S Successful telemarketing : opportunities and techniques for increasing sales and profits | HF5415.126 S766S 1992 Successful direct marketing methods | HF5415.126 T465D Direct marketing in practice / | HF5415.126 T465D Direct marketing in practice / | HF5415.126 T465D 2017 Direct and digital marketing in practice / | HF5415.12615 ก344 2558 การตลาดล้างสมอง = Neuromarketing / |
"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
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