Marketing research : an applied orientation / Naresh K. Malhotra
By: Malhotra, Naresh K.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 4th ed. , international ed.Description: 713 p. : ill. + 1 CD-ROM.ISBN: 0131217291.Call No.:
HF5415.2
M343M 2004
Subject(s): MARKETING RESEARCH | MARKETING RESEARCH -- METHODOLOGYBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
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| Main Campus Book Shelves | HF5415.2 M343M 2004 (Browse shelf) | Available | 200309050067 |
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Includes bibliographical references and index
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