Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.
By: Ferrell, O.C.
Contributor(s): Hartline, Michael D | Lucas, George H., Jr.
Material type:
BookPublisher: Australia : South-Western/Thomson Learning, c2002Edition: 2nd ed.Description: 469 p. : ill.ISBN: 0030321034.Call No.:
HF5415.13
F477M 2002
Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 F477M 2002 (Browse shelf) | In transit from Main Campus to City Campus since 2022-08-30 | 200311120081 |
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Includes bibliographical references and indexes
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