Marketing in the digital age / John O'Connor, Eamonn Galvin
By: O'Connor, John.
Contributor(s): Galvin, Eamonn | O'Connor, John. Marketing and information technology : the strategy, application and implementation of IT in marketing | Galvin, Eamonn. Marketing and information technology : the strategy, application and implementation of IT in marketing.
Material type: BookPublisher: Harlow : Financial Times/Prentice Hall, 2001Edition: 2nd ed.Description: 216 p. : ill.ISBN: 0273641956.Call No.: HF5415.1265 O266M 2001 Subject(s): INTERNET MARKETINGGeneral Note: Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1265 O266M 2001 (Browse shelf) | Available | 200309110118 |
Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997
Includes bibliographical references and index
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