Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan

By: Schoell, William F.
Contributor(s): Guiltinan, Joseph P.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Edition: 6th ed. , annotated instructor's ed.Description: 762 p. : ill. (some col.).ISBN: 0131826433.Call No.: HF5415 S363M 1995 Subject(s): MARKETING -- HANDBOOKS, MANUALS, ETC | MARKETING -- STUDY AND TEACHINGBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415 S363M 1995 (Browse shelf) Not for loan 200309170020

Includes bibliographical references and indexes

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