Instructor's resource manual with test questions global marketing strategies, second edition / by Allen S. Marber

By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, Hubert D | Marber, Allen S.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : , c1992Description: 336 p. : ill.ISBN: 0395589045.Call No.: HF1416 J426I Other title: Global marketing strategies.Subject(s): EXPORT MARKETING -- MANAGEMENT | EXPORT MARKETING -- MANAGEMENT -- CASE STUDIES
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