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Strategic marketing / David W. Cravens

By: Cravens, David W.
Material type: materialTypeLabelBookSeries: Irwin series in marketing.Publisher: Burr Ridge, Ill. : Irwin, c1994Edition: 4th ed.Description: 811 p. : ill. (some col.).ISBN: 0256122121.Call No.: HF5415.135 C728S 1994 Subject(s): MARKETING -- DECISION MAKING | MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
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Includes bibliographical references and indexes

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