Marketing management : a European perspective / Susan Norgan
By: Norgan, Susan.
Material type: BookPublisher: Wokingham : Addison-Wesley Pub.Co., 1994Description: 622 p. : ill.ISBN: 0201544474.Call No.: HF5415.13 N673M Subject(s): MARKETING -- MANAGEMENT | MARKETING -- EUROPE -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 N673M (Browse shelf) | Available | 200309180079 |
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HF5415.13 M398M The marketing challenge | HF5415.13 N547C Competitive branding : winning in the market place with value-added brands | HF5415.13 N547C Competitive branding : winning in the market place with value-added brands | HF5415.13 N673M Marketing management : | HF5415.13 O532D Developing a winning J.I.T. marketing strategy : the industrial marketer's guide | HF5415.13 P377S Strategic marketing management : | HF5415.13 P377S Strategic marketing management : |
Includes bibliographical references and index
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