A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 9th ed. , international ed.Description: 280 p. : ill.ISBN: 0071198717.Call No.: HF5415.13 P473P 2003 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HF5415.13 P473P 2003 (Browse shelf) Available 200310040027

Includes bibliographical references and index

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