Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
Contributor(s): Morrison, Margaret A.
Material type: BookPublisher: Thousand Oaks, Calif. : Sage, c2002Description: 139 p. : ill.ISBN: 0761923837.Call No.: HF5814 U846 Subject(s): ADVERTISING -- RESEARCH | MARKET RESEARCH -- METHODOLOGY | QUALITATIVE RESEARCHBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5814 U846 (Browse shelf) | Available | 200311050069 |
Includes bibliographical references and index
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