Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson
By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E.G.
Material type:
BookPublisher: Australia : South-Western/Thomson Learning, c2001Edition: 2nd ed.Description: 569 p. : ill.ISBN: 0030288924.Call No.:
HD9980.5
H633E 2001
Other title: Essentials of services marketing : concepts, strategies and cases.Subject(s): SERVICE INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 H633E 2001 (Browse shelf) | Available | 200311060005 |
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| HD9980.5 H362 Handbook of services marketing & management | HD9980.5 H633E Essentials of services marketing | HD9980.5 H633E Essentials of services marketing | HD9980.5 H633E 2001 Essentials of services marketing : | HD9980.5 H633E 2001 Essentials of services marketing : | HD9980.5 H633E 2002 Essentials of services marketing : | HD9980.5 H633S 2006 Services marketing : |
Includes bibliographical references and index
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