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Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson

By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E.G.
Material type: materialTypeLabelBookPublisher: Australia : South-Western/Thomson Learning, c2001Edition: 2nd ed.Description: 569 p. : ill.ISBN: 0030288924.Call No.: HD9980.5 H633E 2001 Other title: Essentials of services marketing : concepts, strategies and cases.Subject(s): SERVICE INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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HD9980.5 H633E Essentials of services marketing HD9980.5 H633E Essentials of services marketing HD9980.5 H633E 2001 Essentials of services marketing : HD9980.5 H633E 2001 Essentials of services marketing : HD9980.5 H633E 2002 Essentials of services marketing : HD9980.5 H633S 2006 Services marketing : HD9980.5 H633S 2006 Services marketing :

Includes bibliographical references and index

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