Cases in strategic marketing / David Rosenthal, Lew G. Brown

By: Rosenthal, David.
Contributor(s): Brown, Lew G.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2000Description: 610 p.ISBN: 0130863599.Call No.: HF5415.135 R673C Subject(s): MARKETING -- DECISION MAKING -- CASE STUDIES | MARKETING -- MANAGEMENT -- CASE STUDIES
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HF5415.135 R673C (Browse shelf) Available 200311110136

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