The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephen C.M. Henneberg, assoicate editor

Contributor(s): O'Shaughnessy, Nicholas J, 1954- [ed.] | Henneberg, Stephan C.M [ed.].
Material type: materialTypeLabelBookSeries: Praeger series in political communication.Publisher: Westport, Conn. : Praeger, 2002Description: 258 p. : ill.ISBN: 0275975959.Call No.: JF2112 .C3 I332 Subject(s): CAMPAIGN MANAGEMENT | MARKETING -- POLITICAL ASPECTSBibliography, etc. Note: Includes bibliographical references and index
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JF2112 .C3 I332 (Browse shelf) Available 200401170199

Includes bibliographical references and index

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