Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh

By: Hutt, Michael D.
Contributor(s): Speh, Thomas W.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2004Edition: 8th ed.Description: 714 p. : ill.ISBN: 0324190433.Call No.: HF5415.13 H877B 2004 Subject(s): INDUSTRIAL MARKETING -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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HF5415.13 H877B 2004 (Browse shelf) Available 200401120066
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HF5415.13 H644M Marketing planning : HF5415.13 H877B 1998 Business marketing management : HF5415.13 H877B 1998 Business marketing management : HF5415.13 H877B 2004 Business marketing management : HF5415.13 H877B 2004 Business marketing management : HF5415.13 I226M 2015 Marketing Management in Asia / HF5415.13 J346M 1993 Marketing planning & strategy

Includes bibliographical references and index

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