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Consumer behavior : buying, having, and being / Michael R. Solomon

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 6th ed. , international ed.Description: 621 p. : col. ill.ISBN: 0131230115.Call No.: HF5415.32 S646C 2004 Subject(s): CONSUMER BEHAVIORBibliography, etc. Note: Includes bibliographical references and indexes
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Includes bibliographical references and indexes

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