Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald Baack
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 2nd ed.Description: 538 p. : col. ill. + 1 CD-ROM.ISBN: 0131405462.Call No.:
HF5415.123
C568I 2004
Subject(s): COMMUNICATION IN MARKETING | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 C568I 2004 (Browse shelf) | Available | 200403120122 |
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Includes bibliographical references and indexes
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