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Basic marketing research / Gilbert A. Churchill, Tom J. Brown

By: Churchill, Gilbert A., Jr.
Contributor(s): Brown, Tom J.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, 2004Edition: 5th ed.Description: 738 p. : ill. (some col.).ISBN: 0324190972.Call No.: HF5415.2 C487B 2004 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 C487B 2004 (Browse shelf) Available 200404280003

Includes bibliographical references and index

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