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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 5th ed.Description: 256 p. : ill.ISBN: 0070275475.Call No.: HF5415.13 L435A 2002 Subject(s): MARKETING -- UNITED STATES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.13 L435A 2002 (Browse shelf) Available 200406150120

Includes bibliographical references and index

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