Managing services : using technology to create value / Mark M. Davis, Janelle Heineke

By: Davis, Mark M, 1944-.
Contributor(s): Heineke, Janelle.
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series operations and decision sciences.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Description: 443 p. : ill. + 1 CD-ROM.ISBN: 0072464267.Call No.: HD9980.5 D384M Subject(s): SERVICE INDUSTRIES -- TECHNOLOGICAL INNOVATIONS -- MANAGEMENT | VALUE ANALYSIS (COST CONTROL) | CUSTOMER RELATIONS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HD9980.5 D384M (Browse shelf) Available 200406170008
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HD 9980.5 B373S 2011 Services marketing / HD9980.5 C644C Case studies in service operations HD9980.5 C726M 2003 Marketing your services : HD9980.5 D384M Managing services : HD9980.5 D384M 2003 Managing services : HD9980.5 D384M 2003 Managing services : HD9980.5 F579S Service management for competitive advantage

Includes bibliographical references and index

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