Researching audiences / Kim Schroder ... [et al.]

Contributor(s): Schroder, Kim.
Material type: materialTypeLabelBookPublisher: London : Arnold, 2003Description: 422 p. : ill.ISBN: 0340762748.Call No.: P96 .A83 R473 Subject(s): MASS MEDIA -- AUDIENCES -- RESEARCH | MASS MEDIA -- INFLUENCE -- RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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