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Marketing principles and best practices / K. Douglas Hoffman ... [et al.]

Contributor(s): Hoffman, K. Douglas.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2005Edition: 3rd ed. , international student ed.Description: 598 p. : col. ill.ISBN: 0324225180.Call No.: HF5415 M374 2005 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415 M374 2005 (Browse shelf) Available 200407020229

Includes bibliographical references and index

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